Performance rescue
Diagnose and fix what makes an existing site slow.
Technology · Service
Technical SEO & Performance
The engineering half of SEO: speed, crawlability, structured data and Core Web Vitals — the foundation content marketing needs to work.
Overview
Content and links cannot compensate for a site search engines struggle to crawl or users abandon while it loads. Technical SEO fixes the foundation: fast rendering, correct markup, clean URLs, structured data and no duplicate or blocked content.
This pairs with the content and link work our Marketing division does. Technical SEO makes a site eligible to rank; content marketing is what earns the ranking.
What is included
- Core Web Vitals optimisation (LCP, CLS, INP)
- Image optimisation and modern formats
- JavaScript and CSS bundle reduction
- Sitemap and robots.txt configuration
- Canonical URLs and redirect mapping
- JSON-LD structured data
- Heading hierarchy and internal linking
- Search Console setup and error resolution
Benefits
What this actually changes
Outcomes, not feature lists.
Faster pages, better rankings
Core Web Vitals are a ranking input and a conversion factor. Slow pages lose on both.
Fully crawlable
Correct sitemaps, robots rules, canonicals and internal links so nothing valuable is hidden from search engines.
Richer search results
Structured data for organisation, articles, courses, breadcrumbs and FAQs makes listings more prominent.
No duplicate content
Canonical handling and clean URL structure stop pages competing against themselves.
Process
How we deliver it
Technical audit
Crawl the site, measure real performance and list issues by impact.
Fix the foundation
Speed, crawl errors, redirects, duplicates and broken structure first.
Structure & markup
Headings, internal links and structured data corrected across templates.
Monitor
Search Console and performance tracking, with a follow-up review.
Use cases
Common ways this is used
Migration SEO
Redirect mapping and monitoring so a redesign does not lose existing rankings.
Structured data rollout
Add schema across templates for richer search listings.
FAQ
Technical SEO & Performance — questions
Technical fixes often show in crawl and performance data within weeks, but ranking movement depends on competition and content quality. Anyone promising specific positions by a specific date is guessing.
No — they are complementary. This is the engineering side. Keyword strategy, content production and digital PR sit with our Marketing division.
No, and we would treat any such guarantee as a warning sign. We commit to measurable technical improvements and honest reporting on what moved.