Institution · Marketing
Digital Marketing
SEO, content, social and paid campaigns taught against real analytics — measured by enquiries, not by follower counts.
Outcomes
What you will be able to do
- Plan a marketing strategy around a business goal
- Do keyword research and on-page SEO properly
- Plan and produce content that serves search intent
- Run and optimise paid campaigns to a budget
- Read analytics and report on what actually changed
Syllabus
Module breakdown
Modules are updated as industry practice changes — the current version is always what is published here.
- Audience and positioning
- Channel selection
- Funnels
- Goal setting
- Keyword research
- On-page SEO
- Technical SEO basics
- Local SEO
- Content planning
- Copywriting
- Social strategy
- Community management
- Campaign structure
- Budgeting and bidding
- Analytics
- Reporting
- Live campaign plan
- Execution
- Reporting and review
Enrolment
Enquire about Digital Marketing
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